NIKE/PRODUCT LAUNCH

GLOBAL LAUNCH OF NIKE MAGISTA FOOTBALL BOOT

Project Description

We were tasked with building a completely Mac based graphics presentation workflow that made the incredible work of the Nike Design Team absolutely shine.

 

Project Details

Client
N&Z Prod. and Nike Inc.

Skills,
Speaker Support, Video Editing, Motion Graphics, Technical Consulting

journalists onsite

territories represented

hours of global TV coverage

Soccer will never be the same
Andrés Iniesta unveils new boot featuring distinctive silhouette and Nike Flyknit technology for unprecedented fit, feel, and control.

media mentions

visits to nike.com

“Our aim at Nike has always been to meet the athlete’s particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it.“

Mark Parker

CEO and President, Nike

BUILT FOR UNSTOPPABLE PLAYMAKING

The Magista is designed for the player who is always moving, creating the attack and dictating play. In a game that is faster than ever — both mentally and physically — space is at a premium and high-speed control is essential. While the Magista player is constantly creating opportunities on the pitch, he needs to focus on seeing ahead, seeing the pass that no one else can see. The Magista liberates the player to unlock his fullest potential and focus on that split second that could change the game.

Nike selected Barcelona’s iconic Disseny Hub
as the venue to introduce the Magista

We were tasked with building a completely Mac based graphics presentation workflow that made the incredible work of the Nike Design Team absolutely shine.

 We utilized multiple screens, advanced video switching, blazing fast Macs, and high definition projection to make that happen.

“The fit of this boot is so unique that I don’t think about it when I’m wearing it,”

~ Iniesta

“For over fifteen years,
we have been honored to work with Nike on their global presentations.”

lance scott

media producer, pixelimage

Obviously an event of this scale requires collaboration between a number of teams.

This event was no exception, and was skillfully produced by our friends at LA based, Now & Zen Productions.
They bring together incredibly talented people, and make it easier for all of us to perform at our best. 

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